To create the IM Toolkit I had to
- learn how to record audios using Audio Acrobat
- learn how to use Camtasia
- deal with the pit-falls of creating PDF files
- find disclaimers for the beggining of the ebook
- do some price-testing
- get initial feedback on the paid version
- improve it based on the feedback
- and learn how to make it a "7 dollar offer"
- and make sales and squeeze pages for it
Well, it's over and done with.
4 months to create a product is much too long if you want to be profitable in this business. If I had to do it all over again, the IM Toolkit could have been created in a week.
To completely outsource a 7 dollar offer here's what you would need to do.
- Buy some PLR materials for the product-to-be
- Organize the material into some sort of report
- Outsource the final re-write to a ghostwriter
- Have a graphic designer make some graphics for the ebook
- Have a PHP guy create the scripts to turn the product into a "7 dollar offer"
Some things not mentioned yet...
Research- to see if this is a needed product
Marketing- to put it in fornt of as many eyeballs as possible
Social networking- to get the JV partners crucial to the success of a launch
There's a lot to making products and marketing them. Having your own product is THE way to make real money on the Internet. It can be time-consuming all involved a lot of different features, but if you do one thing at a time, you can do it easily enough.
The IM Toolkit has been a HUGE success, 200 copies sold in 4 days, no refund requests and a lot of great feedback.
Since I know I can do one of these a week, or 2 a month, more quality products are not far behind.
No comments:
Post a Comment