When Great Ideas Go Bad

Some things most marketers would die for.

A great product, a
A great offer, and
A great list.

I am lucky enough to have all three,
but what if it isn't enough?

Here's what happens sometimes online and you can't explain
why a situation evlolves the way it does:

The scenario:

• I got my hands on a fantastic product I knew would really help my list.
• I created a special offer and offered it at a steep discount
• I created a trial offer for it so they got an almost free sneak peek at it
• And I told them about the special offer in previous emails
• I provide valuable real-life advice for those who are trying to earn an online income, so that information is apppreciated...

My list is great because they listen to what I have to say because I am a trusted source.

They deserve to be treated with respect and that is exactly what I do, by writing my own emails, reports, and providing good customer service.

So why did this Special Offer get a less-than-expected response?

What is stopping them from spending $1.00 for a great resource?

That's what happened with a Special Offer I created for them.

The product was $1.00 to try out for 24 hours.

Then it was only 96 dollars after that...

Even if they paid the $96.00 they could still get a refund afterwards!!

So why didn't 100% of this great list get the sneak peek for $1.00?

That's what I would love to know...

There is a cynical side of me that says they really don't want to succeed. Sometimes I think that they want the Magic Pill solution to making tons of money online.

I will NEVER promote anything like that, and my subscribers know it.

Even people who don't know me personally should have jumped all over this Special Offer.

So I can't help but wonder why it didn't get snapped up by the hundreds of people I expected???

Even for just the trial offer....

I spent a lot of time bringing this extreme value to my list, so I can't help but be a little disappointed for THEM because they are losing out on a great deal.

Is it the time of year? Or did past products I recommended not work for them?

Is it the cost? If so, why not take a look anyway for just a buck?

Is it because a marketing course means some educational materials are in there and that means it's not a Magic Pill? I thought I cured my list of searching for Magic Pills with the IMTOOLKIT and the Top Ten Mistakes Report, both of which clearly state there is no Magic Pill.

I can't explain why a smaller percentage than usual participated in the best value on the Internet today. I reviewed every page of the course, and since it helped me so much I couldn't wait to put it in front of my list.

Some email response I got back were

"It sounds like a lot of hype"

but if that guy took a look at it for just $1.00, he would have found out for himself, and changed his mind right away.

"What I really need is traffic to my site"

was another response I got. Traffic is not the cure-all for your online business, and getting traffic will never be THE solution you're looking for. This course covers that, too.

And I've explained this to my lists, several times.

"I'm doing well with my current business, and don't need to be distracted"

Now the gentleman who wrote this impressed me because he's already got a handle on things. He's focused and what he's doing is working, so he doesn't want to "mess" with that. Now this is a better reason for not buying this Special Offer, but it still would have benefitted him because all businesses can afford to do better, can't they?

What is your reason for not looking closer at the $1.00 offer?

I need to know so I can better serve you..

Please post a reply on this blog by clicking on COMMENTS below

I'd love to hear what you have to say.

Go to the Subscribers-only Special Offer page here, if you haven't already...

http://makingyourlivingonline.com/subscribersonly.html