Not that you care..(experienced marketers only)

I've had some discussions (and arguments) with
other marketers about how they do their tracking.

A lot of people swear by their link and click-trackers...

But what REAL value comes from that?

The purpose of tracking is to know how and where
you are getting subscribers and sales!

HITS= How Idiots Track Sales...

I don't care how many clicks I get.
It doesn't matter...

Would you rather know how many HITS you got or
where you get most of your sales and subscribers?

Here is what most people do...

They use Track That Ad, Click Audit, or some other
kind of link tracking tool that tells them about their clicks.

But all those clicks are sending people to
the same list via the same squeeze page.

Let's say you run an ad somewhere, and your link
tracker says you got 100 clicks.

Does it tell you how
many subscribers you got?

Does it tell you how
responsive those subscribers are?

Does it tell you how responsive traffic
exchange ads are versus Ezine solo ads?

Or how many optins you got from one or the other?
Or how much they spend?

NO, it doesn't...Wanna know why?

Because they all go to the
same list in your autoresponder...

Let's say I advertised in Topsurfer, Mad Vlad, traffic
exchanges,classified ads sites, and PayPerclick advertising.

That's a lot of clicks to keep track of and everyone
is being sent to the same list from all those various
advertising venues.

Now, you have 5-7 sources of traffic and they're all
adding to justONE list....but do you know where
your subscribers are coming from?

You could find this out by doing more analysis,
but it's not really going to tell you much at a glance...

This is wasted time...counting clicks

Here's what I do,and I recommend you try this.

1-Create separate lists, name them according
to each advertisingsource Make COPIES of one
squeeze page and change the code on each one
so that it adds people into a different list.


I bet your eyes are rolling over in the back of your head now...

Let me explain...

I run a Google Adwords campaign to get subscribers.
I have a dedicated squeeze page and list for the PPC campaign

Those subscribers get added to their own unique list in my
autoresponder. To see how responsive those subscribers are,
I can email that list to see how responsive they are.

I have 36 lists in my Aweber autoresponder, and at a
glance I can tell which advertising is getting subscribers

At first, this is a lot of work, but the information I
get back at a glance is well worth the effort.


Here is the step-by-step on how to do this...

1- Create a generic squeeze page
to use for all advertising

2- Create a separate list for the
new advertising you want to track

3- Once the list is created, create the HTML code for the
squeezepage that is going to be adding people to that particular list.

4- Make a copy of that generic squeeze page, but replace the
HTMLcode in the generic squeeze page with the code from the new list.

At this point, you've created a copy of a squeeze page that
you usefor all campaigns, created a new list, and now you
need to copy the email series of messages over from the
main list to other lists.

For example, if the main list has a series of email messages in it
that you would like to keep and use for all lists, then copy those
messages over to the new list with just the click of a button.

5- After copying the messages over, you're ready
to promote the new squeeze page you created.

6-Upload the new squeeze page to your website.
Promote that squeeze page and watch your subscribers grow.

Mail to them seperately to see how responsive they are.

In this business you don't want to create more work for yourself.

You want to "set it and forget it"

At a GLANCE, I can see how well all of the lists are doing
with regards to how many subscribers I got from each source.

One last thing...

If you insist on counting clicks, you can use your
Webhostingtracking tool for that because they have
AWSTATS (Advanced WebStatisitics) which tracks all
the urls on your site anyways.

So you don't need a link tracker of any kind, ever

I hope you got something out of this...


Thanks,

Dan